The brand believes that fathers are equally capable of taking care of their child and are vital in their child’s growth and development. Unfortunately, the role that fathers play in child care is often neglected while mothers are seen as the ‘nurturers’ and primary care givers. For this reason, there are no rights for paternity leaves for men in workplaces in India. Dadsto-be aims at changing that.

Dadsto-be aims to break the stereotype of men playing the “more important” role of providing for their child and allow them to spend that time bonding with their baby. This can only be done by taking the burden of “providing” away from them and giving them equal paternity benefits as well as job security.